It is extremely imроrtаnt that уоu understand the email marketing benefits for real estate business if you want to stand a chance in a market filled with modern real estate gurus. In times past, real estate marketing was focused on finding the best billboard location, making as many cold calls as you could and sending professionally designed postcards by mail. However, customers in recent times want a more personal experience from their realtor.
A great way to connect and sustain leads is through email marketing. If your brand is barely surviving amidst a lot of real estate competitors, here are some ways email marketing could save your business.
Content marketing, search engine optimization and social media marketing are some other options that real estate professionals can take, why then should they also focus on email marketing?
This is because email marketing for your real estate business yields a very high ROI. More than 281 billion emails were sent daily in 2018 and this number is only expected to increase. Even more importantly, studies have revealed that email marketing yields an extremely high ROI, about 40 times more than Facebook and Twitter combined.
A key aspect to note in the real estate business is that nobody buys a home on impulse. Potential buys spend months or even years weighing all their options before finally deciding to make an offer. During this process, they also consider multiple factors – most important of which is who they can trust to deliver the best.
With email marketing, real estate professionals can develop lasting relationships with people who are in the early ѕtаgеѕ оf the hоmеbuying process, so that even if they don’t eventually buy a particular house, there’s already a trusting connection that may bring them back.
Some benefits of email marketing are:
Increased ROI: Email marketing campaigns have a ROI that exceeds almost all other marketing techniques combined. Averagely, email marketing gives real estate businesses 4300% ROI.
- Mobile-friendly email is the second most-used tactic email marketers to improve their performance.
- In 2018, almost 50% of all marketing emails were opened on a mobile device.
- Of all emails opened on mobile devices, 66% are read for more than eight seconds.
- 40% of people 18 years old and under will always open an email on their mobile device first.
- Apple iPhone and Gmail are the most popular clients for opening mobile emails.
- Mobile readers who open emails a second time from their computer are 65% more likely to click through.
- Nearly 25% of people who open an email on a mobile device will open it again: 70% will stick with their mobile device, and 30% will go elsewhere.
- 40% of consumers say they have at least 50 unread emails in their inbox.
discover 6 email marketing benefits for real estate business:
Observing preferences: About 75% of real estate buyers prefer to have any commercial communications sent via email instead of through conventional mail or phone calls.
Immediacy: According to experts from Success Path, they discovered that 20% of all searches on real estate made on Google are made from Smartphones, which leads us to believe that consumers are most likely capable of checking email immediately from their phones.
Following the trend: More than 50% of marketers today see email as their number-one digital means of communication, meaning that creating an email marketing campaign can help you follow the trends in the marketing industry.
Abundance: Approximately 80% of all smartphone users within ages 18-44 state that email is the most significant function on their phones.
Increased conversion rate: Although implementing social media campaigns can help you reach your target audience, the conversion rate of emails is almost three-times more productive. It also has a 17% higher conversion on the average than social media platforms.
Affordability: Email marketing can give you 50% more leads at a 33% lower cost and since it is substantially less expensive, the money you save on marketing campaigns can be used to create other beneficial marketing campaigns.
Here are four simple tips to help real estate companies maximize their email marketing lists and create productive campaigns for their markets.
1-Email List Segmentation
Email list segmentation determines the success of almost all email marketing campaigns. This is done by splitting the entire list of prospects and current customers into smaller groups based on similar interests or behaviors.
One of the most common ways among realtors of implementing email segmentation is by location. In the long run, the size of the list, kind of properties you sell, etc will determine how you split your email list into groups. You can however be certain that dividing your list will aid the personalization of emails for varying audiences. Also, segmentation will help reduce the number of people who unsubscribe and consequently increase engagement.
2-Make Emails Mobile Responsive
Many people read their еmаil ѕо nthеir smartphones, and this percentage is steadily increasing. You know how you frequently rely on being able to open your email on the go as you’re checking out different houses or showings? That is exactly how most people handle their email, which means that your message needs to be accessible on smartphones if you want people to open and read it. Check that the email you want to send to your group of clients or fellow realtors is available on Android and iOS devices before sending. This is to help increase valuable metrics like CTRs, open rates and conversions.
3-Embrace Video in Emails
73% of homeowners state that they are more inclined to list their homes with real estate agents who provide video services. Another way to accelerate the sales cycle and multiply conversion rates is by sending email videos. Since high-speed internet is becoming increasingly common, you don’t have to worry that your clients won’t have enough bandwidth to watch the videos you send. There are various types of video that you can utilize in email marketing, and about as many types of video applications to create them with. Try using some of the different styles with different audiences and when you discover the most suitable, stick to it to sustain meaningful engagement with your audience.
4-Track, Analyze, Tweak, Repeat
Note that not all marketing techniques yield great results for everyone. However, once you continue to track results, analyze the data, and tweak your campaigns for maximum results, you will find the strategy that is most effective for your business.
Track click through rates, open rates, and every single metric that will indicate if your real estate email campaign is effective. Analyze your results to gain additional knowledge of what works and what does not. Keep tweaking your campaigns while you try to find the most suitable strategy for your audience and business. Rinse and repeat again and again for maximum gains.
All these tips can help you take advantage of your email lists and campaigns to grow your real estate business.
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