digital marketing for real estate

digital marketing for real estate investors

The commercial real estate industry is going through an unprecedented digital revolution, and commercial real estate marketing is greatly benefiting from the tech invasion.

Over 99% of millennials use the internet to shop for real estate agents and homes. But using the internet in their real estate decisions is not restricted to the millennials only. More than 90% of young Baby Boomers are likewise depending on the World Wide Web to help make their real estate decisions.

It has become obvious that if you want to achieve success in your real estate marketing today, you have to be online.

Today, businesses and professionals want speed and immediacy when searching for new properties to expand operations. Limited marketing strategies such as flyers and brochures, non-interactive website presentations and Loop Net listings are not enough to ensure success in marketing commercial properties that are available for lease and sale.

Today’s tech-savvy environment requires real estate professionals to be capable of expanding their marketing strategies to make room for digital marketing campaigns, online commercial real estate listings, paid social media ads, and branded websites for individual properties. This guide will focus on effective, commercial real estate marketing concepts that can help you increase your digital footprint and grow your brand.

Benefits of Digital Marketing for Real Estate investors

Undoubtedly, the real estate market these days is full of tech-savvy individuals who use online services, apps, and search options to help them locate their new home. These mobile apps and online search options are often the first step in acquiring a home. A 2017 report by the Nаtiоnаl Association of Realtors states that 44 percent of buyers went online to search for properties that were available when they began the journey to finding their dream home.

It is normal for marketing strategies to evolve and improve over time. Also, if you avidly use technology to market your products, you understand that it comes with several benefits. Developers haven’t fully discovered these benefits and are yet to take full advantage of those benefits derived from the combination of real estate and digital marketing. Here are some of the benefits:

Saves Time – Don’t focus on the budgets that go over the limits you have set for your TV commercial. If you’ve ever calculated the time required to produce a TV commercial, you’d know that usually, it extends over days and months.

Regardless, when real estate and digital marketing are combined, you can begin to target home-buyers with your ads within a few minutes.

Marketing your properties and brand with the use of advanced software and features becomes easy instead of sticking to conventional marketing. Using digital marketing  for real estate business, saves you time and effort and enables you to focus on other equally important aspects of your business.



Increased Return on Investment (ROI) – A concrete method of increasing your ROI is by measuring the effectiveness of your real estate digital marketing campaigns with web analytic tools. You can use the trend data or historical performance data gathered via analytical tools to enhance real estate digital marketing campaigns in the future. The better your digital marketing plan for real estate can be aligned with financial goals, the better you can discover ways of boosting your ROI.

Easy to Implement and Use – Ranging from email marketing to social media accounts, regardless of their expertise or experience, virtually any developer can implement your strategies and achieve your pre-defined goals. Even more, a quick online search will help you access a world of content on social media growth hacks and email marketing strategies that can help reach your real estate digital marketing targets.


Offer Unforgettable User Experience – Making use of rich media and engaging elements such as emotion and message increases your chances of achieving real estate digital marketing objectives than unplanned user experience does. To achieve this, you can use advanced software, tools and various mediums to target a certain class of audiences.

Digital marketing for real estate industry, gives realtors and real estate developers different options to engage and personalize their marketing content, thereby helping to give the home buyers and real estate investors an outstanding experience that markedly differs from traditional marketing.

Helps to Stand Out from the Crowd – With digital marketing in real estate, there are great ways and methods of presenting your exceptional marketing ideas and various types of content. Various content forms such as – audio, video, memes, and GIFs can be used to build your brand reputation in real estate digital marketing. Knowing your target niche can enable you present your brand in the way you want with a content type that effectively passes your message, and most importantly, according to your targeted audience.

Customer Engagement – If your real estate digital marketing plan only engages the customer for a specific moment, then it is not an effective customer engagement technique. You must spread customer interaction across several platforms to boost engagement, trust or loyalty to the brand. Realtors or developers must create a brand’s uniqueness by ensuring that the real estate property leaves a lasting impression with customers.

This strategy can also be applied in real estate digital marketing platforms such as social media, apps, websites, emails, and blog posts. You can implement specialized content strategy on the platforms to make sure that customers are carried along throughout the journey. Likewise, a real estate developer can implement tactics such as responsive and funny social media agents or personalized discounts to improve long-lasting customer loyalty.

Digital marketing for real estate industry,  offers multiple opportunities to acquire, engage and maintain home buyers, as opposed to traditional marketing. You can use these platforms to enhance customer trust towards the brand.

Build a Strong Customer Relationship – The customer is the business, which means the first thing to do is to be familiar with them. Customers differ; they may be similar, but they all have their preferences. When you know your customers’ preference, you are able to shift their attention from your competitors to you, after which you can approach them in a convincing manner by focusing on their triggers. Send a pleasant note via SMS or mail to your customers at every stage of their journey with you.

Also, you can assist them with getting things they need, e.g.: someone who bought a new home definitely needs an interior designer, furniture etc. You can link them with people who offer these services or give them suitable themes. Never ignore your customers after finalizing the deal, you can ask them for feedback, reference, or send greetings on birthdays, anniversaries or property purchase date to make them feel special. Basically, this increases the chances of your customers becoming ambassadors that promote and refers your business to people.


Precisely Target Audience – Run real estate digital marketing campaigns with the local audience rather than focusing on the large area. You can work on the large area in the future after covering your local audience. Know your audience based on their behavior, demographic, geography, and other factors before you develop a target. Gather information of customer such as mobile number, address, email, preferences, present activities etc. Knowing your customers more helps you to serve them better. Don’t forget that lead conversion is probability higher when you focus on the local audience instead of the general one.

Transparency – Traditional marketing is plagued by several limitations, which allows for a lot of customer disappointment. What would you do if your traditional real estate digital marketing campaign wasn’t effective due to your customers not being informed of the terms & conditions of your discount campaign? As a result of lack of time, space, marketers, heavy budget inhibitions and wanting to gain huge traction to their campaigns, more often than not, customers receive little details about the campaign offerings. This forces the customer to change his mind easily or be disappointed in the brand once he’s aware of the terms and conditions of the discounts campaign. Real estate digital marketing enables realtors to achieve transparency in every single deal they handle with the help of photos, videos, and guides.

Customer Feedback – What goals do you have for your real estate digital marketing campaigns? If the goal is only to catch the attention of the customer towards your business then you don’t understand the customers’ wants. Oftentimes, the customer’s’ perspective helps to add significant value to your offering. You can encourage the customer to give feedback to help you enhance your product features and the offering in general.

Digital marketing in real estate is so that you can advertise for free just by сrеаting уоur рrоfilеѕ on ѕосiаl mеdiа sites, роѕting a piece оf vаluаblе infоrmаtiоn аnd ѕhаring it with your targeted audience.

".. Social media was one of the first game changes for realtors seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new listings, various social media platforms allowed real estate professionals to build a brand and a booming business.

With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies." Digitalmarketinginstitute.com.


Real estate digital marketing will serve as a sort of stepping stone to achieving your business goals. In this digital аgе, it is nearly impossible to meet audience expectations without having a digital presence.

If you have stuck to traditional marketing techniques till now, all you’re doing is sending your audience to your competitors who are optimizing digital marketing. A strong digital presence is required to take you a step ahead of your competitors. People are more open to the things they see and hear, and you can capitalize on this to grab the attention of your audience.

Real estate digital marketing has opened a path for a lot of options for numerous marketing channels, Ad formats and amazing features to create Ads with. Building creative content will help you captivate your audience and invite them to your business without too much stress.

Digital marketing in real estate allows you to track your progress and improve on what you are getting wrong. With digital marketing, you can also target your audience with highly detailed precision, which in turn prevents your efforts, time and cost of advertising from being wasted on an irrelevant audience. It is also the best way to reach out to your audience, interact, build and sustain trust and loyalty of your customer base. Stop lagging behind your competitors in the business and start your success journey to become a leading brand in your real estate industry.